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Google Ad Exchange for mobile in app

Google Ad Exchange for mobile in app
1. App stores supported by Google Ad Manager:

Ads in apps from the mobile app store are familiar to publishers, but you may not be as familiar with smart TV app stores like Roku, Amazon Fire TV, Playstation, Xbox and Samsung TV. So specifically, which app stores are being supported by Google Ad Manager?



Not a product introduced by Google specifically for apps like Google AdMob, but Google Ad Manager's (GAM) mobile app array brings more benefits to large publishers who own many apps. Not only the apps shown in Google Play (Android) and App Store (iOS) can monetize from ads, but GAM has put together a list that includes other app stores, now supported by Google:

- Amazon Appstore
- Apple App Store
- Google Play
- Oppo App Market
- Samsung Galaxy Store
- VIVO App Store
- Xiaomi GetApps



The above names have all been confirmed from GAM, which means that publishers are allowed to expand the market in the advertising business on apps. One more feature about apps, if you're using GAM to monetize ads on your apps when you create or add new apps, that app will be shared with you. AdMob. This means you have a single set of apps across both Google home products while maintaining separate app settings for both AdMob and GAM. Example: CTV application data is not shared because the CTV application is only available in GAM.

2. GAM's policies:

Google is the bridge between advertisers - wishing to promote their products and publishers - who want to monetize resources on their websites or apps, but to balance this relationship, and harmonizing the interests of both parties, Google has also set forth restrictions for publishers. These rules will define content that is restricted from receiving certain advertising sources. These include anything that appears on your site or app, including ads and other links to other websites or apps.



Google is serious about governing users of its publisher products, including restrictions and other policies. Netlink will help you list what to avoid for both your site and your app:

- Pornography: contains images that are nudity, sexually suggestive and/or intended to induce sexual arousal. Discussing sex, sexual entertainment, advertising sex products, facilitating infidelity and/or sex, promoting sexual supplements or drugs.



- Shocking Content: contains graphic or graphic images that are gruesome, visually disturbing or disgusting, depict acts of violence, contain significant amounts or prominently profane or offensive language.

- Explosives: Advertise the sale of products that are designed to explode or can cause damage to nearby people or property. Contains instructional content on how to assemble, improve, or acquire exploding items.

- Firearms, gun parts and related products: Advertising for the sale of firearms or sporting or recreational firearms can cause serious damage if misused or looks like an actual firearm. Types of advertising for the sale of any firearm-related accessory, part, or device, whether finished or unfinished, play a necessary role in or improve the functionality of the firearm. Page or content containing instructions on how to assemble or enhance the functionality of a firearm.



- Other Weapons: Advertise the sale of weapons designed or advertised as products that can be used to damage an opponent in combat, self-defence, or combat. Advertisement for the sale of knives designed to provide a head-to-head advantage (including open support mechanism camouflage). Contains instructions on assembling, improving, or repurchasing any of the products mentioned in this "Other Weapons" section.

- Tobacco: Advertise the sale of cigarettes and tobacco-related products.



- Recreational substances: Advertisement of mental state-altering substances for entertainment or "euphoria". Advertisement of commercially available products or services to facilitate recreational drug use. Guide how to manufacture, purchase, or use recreational substances.



- Selling or abusing alcohol: Facilitating the online sale of alcoholic beverages. Promote irresponsible drinking.



- Online Gambling: Allows users to gamble online, for real money or any Internet game where players pay or wager other valuable items for a chance to win real money or The prizes are based on the results of the game.



- Prescription drugs: Advertise the online sale of prescription drugs.

- Unapproved pharmaceuticals and supplements: Advertise products containing Ephedra; herbal and dietary supplements with pharmaceutically active or dangerous ingredients; products with similar or confusing names to unapproved pharmaceuticals, functional foods, or controlled substances.

- The app has been removed from the Google Play store.

To create a healthy ecological environment, Google is required to come up with strong policies to purify the system. Thanks to that, Google's ads are always well priced and guaranteed in terms of content.

3. What if my app violates Google's policies?

To find out if your app is violating any of Google's policies and regulations, go to the "Policy centre" displayed in your GAM account. Here, any strike action will be shown with the error you committed. Google's penalties are usually to block ads or restrict ads from showing on your app.



For policies that need to be remedied, Google will show "Ad serving disabled" or "Restricted demand" status for policy violations. Publishers will also receive a "Restricted demand" message if the content is subject to publisher restrictions even though you have not violated any policy errors.



To be able to circumvent this disabling and restriction, publishers need to re-edit content or correct violations. Specifically, in the Policy Center, there will be a "Must fix" column. If this column shows as "Yes", it means that the restriction was enforced as a result of a policy violation. If this column shows as "No", it means that the content on your app is in a publisher-restricted catalog.



Violations after being resolved, you can request a review. As one of the workarounds, if you don't want to fix the violation and stop receiving ad serving on your app or app items due to a policy violation, you can remove the Ad Manager ad code from applications or application items. Policy violations are automatically removed from the Policy Center within 7-10 days.


If you have any questions about the app's policies and how to solve the problem, please contact us via email: sale@netlink.vn for better support from advertising experts.



Lexy