OPTIMIZE AD SIZE AND AD FORMAT ON SMARTPHONE
1. Banner Ads?
Banner ads occupy a spot within an app’s layout, either at the top or bottom of the device screen. They stay on screen while users are interacting with the app, and can refresh automatically after a certain period of time.
As being safe and simple, it’s preferred by many people because they are affordable and easy to launch. Also, they are universally supported mobile ad formats.
2. Native Ads
As can be understood from its name, native ads resemble the organic content of the platform upon which they appear. It’s the hottest tactic of mobile advertising. Native ads are ads that don’t really look like ads, a great ad type for getting consumers to read brand content without disrupting their experience.
Mobile native ad formats can be delivered in a variety of ways:
- A publication such as Forbes have sponsored posts
- Twitter sponsored Tweets
- Facebook suggested post
- Promoted listing on Yelp or Foursquare
- Promoted Pín on Pinterest
- Sponsored stories on Buzzfeed, Mashable, etc.
3. Video Ads
The in-app video has gradually become more popular. When mobile phones become the dominant advertising channel, advertisers are spending their advertising on video.
Video ads are simple in their concept yet complex in their execution. Video ads showcase video that plays when a user is engaging with an app or you open it knowingly and willfully. It requires a higher budget than others' higher engagement.
4. Interstitials Ads (Full Screen)
Interstitials ads are interactive ads that cover the full screen. It’s displayed at the transition points of an app such as while an app is loading or after an app is closed.
Interstitials offer users a chance to partake in high-level engagement with an advertisement’s product, often featuring a compelling and creative call to actions. InMobile Interstitial ads have 2-3 times higher click-through rates than banner ads. Most interstitial ads are very high.
5. Rich Media Ads
Rich Media is an advertisement that combines many types of elements such as video, audio or other media elements that urge users to interact with the ad.
The Rich Media Banner construction to impress and amaze internet surfers relies on endless creative possibilities. These ads actively seek attention from users and target brand appeal. And when you deliver these delightful experiences, customers will feel comfortable engaging with your ad.
Rich media ads specialize in creatively engaging with users to generate high CTR and conversions. Often, rich media mobile ads will make use of mobile-specific technology.
Besides, rich media ads received the consumer attention they do because they are either fun and convenient.
6. Mobile Ad Size and the IAB
Banner ads are either 300*50 or 320*50, while interstitials are either 300*250 or 320*250 respectively. Rich media and video ads will generally follow the same size guidelines but will be dynamic and interactive as opposed to static.
Native ads integrate with the app ecosystem, so their sizing will vary depending on where they are shown. Your job is just to give the component of the ad. Publisher displays the ad in a way fitting the actual content of its app.
You may have noticed that the bottom row of ad sizes contains labelling like “full-page flex” and “adhesion banner”. These are creative mobile ad units as defined by the IAB, but just to be clear, they are still just rich media ads - just named specifically according to function and features.
7. How to choose the mobile ad format?
There are no rules when you choose the appropriate ad format for your smartphone campaign. To find the ad format that works best for you, you’ll have to experiment.
However, I do think these area few important things to note when selecting the ad unit that’s right for your brand:
- Banner ads are notorious for receiving low interaction rates
- Banner have a place in mobile advertising because they are not very expensive
- Banners can now also act as a starting point for more comprehensive functionally, such as click or swipe to expand
- Full-screen interstitials do produce significantly higher levels of engagement
- Rich media is by far the best performing mobile ad unit on the market
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